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Michael's Subaru of Bellevue are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Michael's Subaru of Bellevue, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Michael's Subaru of Bellevue, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Michael's Subaru of Bellevue dedicated locally to the Love Promise?
Subaru and Michael's Subaru of Bellevue believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment.
Homeward Pet Adoption Center
Friends of Lake Sammamish State Park
Stevenson Elementary School
Forgotten Children's Fund, Youth Eastside Services
Leukemia & Lymphoma Society, Fred Hutchinson Cancer Research Center, Cancer Cartel
Love Promise Stories from Michael's Subaru of Bellevue
Subaru and Michael's Subaru of Bellevue believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Support for the Arts in our Community - Danielle F
On Saturday April 11, Village Theatre held our annual auction and gala and we were so lucky to be supported by Michael's Subaru of Bellevue! Sponsors make it possible for the money donated through our Raise the Paddle to go directly to our programming. We are so grateful for the support for theatre and youth in our community!
Subaru, A Helping Hand for Communities in Need - Sean R
For many struggling families across the US, staying warm can be a real challenge amongst rising costs and unpredictable weather patterns. That's why Michael's Subaru of Bellevue's partnership with Operation Warm is so important to families throughout our community. On February 11th, 2026, Michael's Subaru of Bellevue helped provide 132 coats to our Club members, connecting necessary resources to children in need while simultaneously easing the burden of many hard-working families. Our kids at Boys & Girls Clubs of Bellevue absolutely love their Operation Warm coats, and it allows our Club members to be comfortable, confident and ready to learn. We're so grateful to be involved in such a meaningful gift to the community that gives kids access to opportunities which help them grow and thrive as individuals. Thanks Subaru!
Michaels Subaru x Homeward Pet Adoption Center Partnership - Lisa S
Michael’s Subaru of Bellevue has been an extraordinary partner to Homeward Pet Adoption Center for many years. Their generous grant support has directly fueled our lifesaving work—funding spay and neuter surgeries for reduced income households, covering adoption fees for pets in need, and essential make-ready costs that prepare animals for their second chance at finding a forever home. At a time when animal welfare organizations depend deeply on strong local partnerships, Michael’s Subaru of Bellevue continues to stand out as a true champion for pets and the people who love them. We are profoundly grateful for their compassion, leadership, and ongoing partnership—and we look forward to many more years of working together to help every animal find the safe, loving home they deserve.
Mil Gracias from Puesta del Sol - Sarah M
Michael's Subaru of Bellevue has been an amazing partner to the Puesta del Sol PTA. We are so grateful for their generous contributions into our fundraising efforts and whenever we have been able to offer a donation from Michael's of Subaru, it has always been a highlight and one of the most popular items that helps ensure our event and fundraising is a success. The work of supporting public education through our PTA is important now more than ever and we rely heavily on our community partners. We are so grateful that Michael's Subaru of Bellevue is a beacon of community engagement! We look forward to more collaborations in our future!
Michael’s Subaru of Bellevue - Tovi E
On June 19th, Michael’s Subaru of Bellevue partnered with The Leukemia & Lymphoma Society (LLS) and Providence Swedish Cancer Institute Issaquah through the Subaru Loves to Care initiative. This partnership involved delivering blankets, patient care kits, and messages of hope to cancer patients. This year, Michael’s Subaru of Bellevue will also support the LLS Urgent Need Program, Pediatric, which will provide 5 pediatric blood cancer patient households with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc. It was an amazing delivery day filled with kindness and connection. Through Michael’s Subaru of Bellevue participation in these programs, it shows they care. Michael’s Subaru of Bellevue consistently shows up and shows out for their community, and that impact was felt on the delivery day. Providence Swedish Cancer Institute Issaquah was a joy to work with, and we were so happy they were the recipients of Michael’s Subaru of Bellevue donation this year. We are so grateful to work and live in a community that takes care of one another. Thank you, Michael’s Subaru of Bellevue and thank you Providence Swedish Cancer Institute Issaquah for being firm in your mission to help others.
Michael's Subaru of Bellevue Supports Boys & Girls Clubs of Bellevue - Joshua S
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Bellevue, this is a harsh reality. Helping others strengthens communities, which is why Michael's Subaru of Bellevue is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Michael's Subaru of Bellevue have helped nearly 900,000 children and adults in urgent need. On 02/13/2025, Michael's Subaru of Bellevue donated 150 coats & 150 shoes/socks to Boys & Girls Clubs of Bellevue. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Boots, Bling, and Big Impact: How Michael’s Subaru Helped Raise Over $120K for Local Families - Carol S
Dear Michael's Subaru, We are so grateful for Michael's Subaru of Bellevue's generous sponsorship of this year’s BOOTS & Bling Gala and Auction — and we are thrilled to share that, thanks to your partnership and the support of so many caring people, we raised an incredible $121,815! Your sponsorship wasn’t just a logo on a program — it was the heart of making this event possible. Because of you, we were able to create a night full of joy, generosity, and community spirit. Most importantly, the funds raised will directly benefit families, children, and individuals right here on the Eastside — giving hope, support, and practical help when they need it most. It’s sponsors like you who make our work not only possible but powerful. We value your partnership deeply and are honored to have you as part of the Assistance League family. Together, we are making a real and lasting difference. Thank you for believing in our mission and for being such a vital part of this year's success. We are already looking forward to working with you again. With heartfelt appreciation,
Emerald Heights Academy Gala Auction - Laci S
I am writing to express our heartfelt gratitude to Michael's Subaru of Bellevue for their generous support of our school community. They kindly donated an auto detail service to our auction, and we are incredibly thankful for their contribution. We received wonderful feedback from the winner of the auto detail. She took her car in for the service and had a fantastic experience! The staff was friendly, professional, and attentive, making the entire process seamless and enjoyable. It’s clear that Michael's Subaru of Bellevue is committed to providing excellent service and fostering positive relationships with their customers. Their support goes beyond just this donation; Michael's Subaru is an important part of our community, and we truly value the relationship we have built with them. Their generosity not only enhances our events but also strengthens the bonds within our community. Thank you, Michael's Subaru of Bellevue, for your wonderful support and dedication to our school!
Keeping Bellevue Kids Warm: Michael’s Subaru & BGCB Team Up for a Heartwarming Impact - Madison C
The Boys & Girls Clubs of Bellevue (BGCB) was honored to once again be the beneficiary of Michael’s Subaru of Bellevue’s ‘Subaru Gives’ event, in partnership with Operation Warm. Thanks to the dedication and generosity of Subaru employees who volunteered their time, we were able to provide warm coats and shoes to even more families in Bellevue who need them most. The kids had a blast picking out their perfect jackets and testing their new shoes—some even racing against the enthusiastic Subaru volunteers! With snow falling outside the Club that evening, it was a powerful reminder of just how important these essentials are for the families we serve. We are incredibly grateful for this continued partnership and look forward to working together to make an even greater impact on Bellevue’s youth in the years to come.
Daniel's Subaru Journey - Jim C
Daniel Carlson was a student in Bellevue’s Interlake High School Transition Program. He had a dream of finding jobsite training in something he’s always loved—auto mechanics. Through a friend, we were introduced to Ben Fleming, who had recently moved to our area and joined Michael’s Subaru of Bellevue. Ben went out of his way to help Daniel get placed in a jobsite training program at Michael’s Subaru, and that was the beginning of something truly special. After Daniel completed his Transition Program, Michael’s Subaru hired him as a cleanup assistant under Chad Brintnall. Chad has been incredibly supportive of Daniel throughout the years, and I can’t thank him enough. Daniel came up with a way to pull a small trailer behind his wheelchair to collect trash from the service bays and haul it to the main collection site. Seeing Daniel’s determination to work hard and contribute, a couple of the technicians took it upon themselves to design and build a special cart just for him. This cart gave Daniel the ability to haul parts and supplies all over the dealership independently, and it made a world of difference for him. Over time, Daniel transitioned to a greeter role in the service department, where his warm smile and cheerful attitude became something both customers and employees looked forward to. Then Covid hit, and Daniel, like so many others, had to stop working for a while. But when it was safe, Michael’s Subaru welcomed him back with open arms. The team worked together to make sure Daniel could get through the hiring and onboarding process, overcoming any challenges that came their way. Having Daniel at Michael’s Subaru has been an incredible experience, not just for him but for everyone around him. His smile lights up the room, and I’ve been told time and again how much of a positive impact he has on morale. He’s proud to be part of the team, and we’re so grateful to Michael’s Subaru for creating an environment where he can thrive and be his best self. I can’t put into words how much it means to see Daniel not only welcomed but celebrated. Michael’s Subaru has truly embodied the Subaru Love Promise, and we will always be thankful for everything they’ve done to support and empower him. Daniel’s story shows just how much good can happen when a community comes together for someone they care about.
